These are just some of the remarkable findings of the Conversation Mapping survey conducted by InSites Consulting and Boondoggle. Based on this research, InSites Consulting has created Conversation Mapping: a research tool for charting offline and online brand conversations and keeping track of them day by day. Boondoggle has drawn on its vision of communication to translate the results into a method for adjusting or fine-tuning communication strategies.

Anyone wishing to learn more about the Conversation Mapping survey and Conversation Mapping as a research tool can view the full press release here.